A Unique Selling Proposition

““To get your prospects and clients to see you or your business as offering them
a superior benefit or advantage that no other competitor offers them
is the essence of a unique selling proposition (USP). ”

~ Jay Abraham
Business Executive, Conference Speaker, Author & Founder – Abraham Group

Promoting You & Your Ideas

“When you read the phrase “selling your product or service,”
don’t just think in terms of the product or service your company sells,
but also your individual and intangible personal product or service: you.
And understand that you need to sell you and your ideas in order to
advance your career, gain more respect, and increase your success, influence, and income.”

~ Jay Abraham
Business Executive, Conference Speaker, Author & Founder – Abraham Group

Good Service vs. Platinum Service

” What’s the difference between ‘Good Service’ and ‘Platinum Service’? ‘Good’ is the enemy of ‘Great’.
So, ‘GOOD’ – that dog won’t hunt, anymore; it is about being ‘PLATINUM’!
See, … when I understand to see my Customers as my Guests, I don’t rush to serve them.
I stop looking at them through the lens of ‘Transaction’
and I see them through the lens of ‘Transformation’.
So, net-net takeaway: stop ‘Selling’ and start ‘Connecting’,
because when you ‘Sell’ that’s a ‘Transaction’.
When you ‘Connect’ that’s a ‘Relationship’! ”
~ Simon T. Bailey,
Executive Advisor, Author, Entrepreneur, Keynote & Hall of Fame Speaker,
Founder – Brilliance Institute & CEO of Simon T. Bailey International, Inc.