A Unique Selling Proposition

““To get your prospects and clients to see you or your business as offering them
a superior benefit or advantage that no other competitor offers them
is the essence of a unique selling proposition (USP). ”

~ Jay Abraham
Business Executive, Conference Speaker, Author & Founder – Abraham Group
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It’s a Performance

“I’ve always enjoyed performing in smaller venues.
People can see all of me there. In large venues, audiences miss the essence of who I am.
Part of what I do is in my body language, my hands, my arms—all of that.
You miss a lot by just hearing my voice.
It’s a performance, it really is, and I love doing it.”
~ Nancy Wilson,
Song Stylist, Singer (Blues, Jazz, Cabaret, Pop & soul)
Grammy Awards (2007, 2005 1964, 3X)

Opportunities of the Right Place & Right Time

“… It’s being in the right place at the right time
and taking advantage of your opportunities.”
~ Lee Majors,
Film Actor, Television Actor & Voice Actor