Viral-ness? No, Evergreen? Yes

“I wouldn’t recommend viral-ness:
invest in evergreen content
that people can still look at in 5 years.”
~ Michelle Phan,
Co-Founder of Ipsy, Make-Up Demonstrator-Entrepreneur,
YouTube Video Blogger, Author, Lancôme Video Make-up Artist (2010)
& L’Oreal Cosmetic Line ’em by Michelle Phan’ (2013)
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