It’s About Loyal Customers

“Customers have high expectations,
so you need to deliver excellent service,
you need to deliver great products,
and you need to deliver them in a very cost-efficient way.
The company’s strategy is about loyal customers,
it’s about lasting relationships with our customers.”
~ Ana Botin
a.k.a Ana Patricia Botín-Sanz de Sautuola O’Shea
,
Banker & Chair, Santander Group
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