of running a profitable bootstrapped business. Every month was a choice between keeping the profit
or re-investing for growth. In a very specific way, we had to answer the question,
“What is enough money?”
Rather than argue over numbers in a spreadsheet, we instead each listed the lifestyle we wanted.
My list was simple: Eat dinner with my family every night, send my kids to good schools,
work out three times a week, and if everything fell just right, fly business class.
Clarifying success in terms of daily life vs. dollars made it easy to agree on how much was “enough.”
Co-Founder & CEO, ZipRecruiter