Relabeling

“Users of clichés frequently have more sinister intentions beyond laziness and conventional thinking.
Relabeling events often entails subtle changes of meaning.
War produces many euphemisms, downplaying or giving verbal respectability
to savagery and slaughter.”
~ Patrick Cockburn,
Author, Journalist, Correspondent, Martha Gellhorn Prize (2005),
James Cameron Prize(2006) & Orwell Prize for Journalism (2009)
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